Example of some indicators

EMOTIONS

Joy

Sadness

Confidence

Disgust

Afraid

Anger

Surprise

Guilt

Curiosity

Despair

Disbelief

Envy

Cynicism

Pride

Fatalism

Love

EMOTIONS

Submission

Alarm

Disappointment

Remorse

Contempt

Aggression

Optimism

Delight

Shame

Run over

Pessimism

Morbidity

Domination

Anxiety

ATTENTION

(eyetracking)

Time Spent

Time to first fixation

Nº of Fixations

% Ratio people

Fixations order

Gaze journey

KPIs

EMOTIONAL IMPACT

Degree of INTEREST

Degree of REJECTION

Degree of UNDERSTANDING

WISH

STRESS

ANXIETY

COMMITMENT

TRUTH index

IMPULSIVITY index

ENGAGEMENT

PLEASURE index

EXPERIENCE index

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