Attention measurement is basic in neuromarketing studies. Neurologyca has all kinds of eyetracking (glasses, monitor, smartphone specials, ..). It was also the first to develop with its own technology the first eyetracker for virtual reality glasses. Attention data is basic in synchronization with emotions.
Neurologyca has always acquired the most current technologies for biometric and emotional measurement. It has always had as philosophy the use of the maximum of technologies to achieve more quality and to increase the veracity in the final result. Electroencephalography, Galvanometry, Pupilometry, Facial Coding, Electromyography, …
One of the great differential advantages of Neurologyca is the study of consumer behaviors. Internationally recognized in the use of immersive techniques with virtual reality to recreate experiences and scenarios very close to the real ones. The results give us preferences, behaviors, decision trees, etc.
To translate to interpret.
Understand the whys and motives of the consumer.
Greater consistency in reports.